Bigpoint, the studio behind games like Farmerama and Drakensang Online has been sold to Chinese giant Youzu for 80 million euros. Youzu now owns 100% of the Hamburg based company, and the transaction will be completed in April.
This takeover marks the start of one of the biggest global marketplaces for online and mobile games, as together the two companies have a share of the market in over 200 countries. Youzu and Bigpoint look to use the power of both companies to expand their reach even further in the future. The CEO of Bigpoint, Khaled Helioui, said in a press release that the development house will now be able to focus “exclusively on the quality of published titles”, and that Bigpoint would be able to rely on Youzu for support so that they can continue to “invest in talented developers” and broaden the reach of the games.
Farmerama, one of Bigpoint's Most Popular Games
For those that don’t know much about Youzu Interactive, it’s one of the leading publishers in online and mobile games in China. Some of their free-to-play titles include Magerealm, League of Angels, and Knight’s Fable. Now that they have purchased Bigpoint, it gives them many more opportunities to market their games to even more players, to add to the hundreds of millions of fans that already play Youzu titles. It will be interesting to see what the next steps are for Bigpoint and Youzu, but it has been confirmed that the latest game form Bigpoint, Hocus Puzzle, has a global marketing budget of over 30 million euros.
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