Berlin, 6 May 2014: crobo has secured the advertising budget for the exclusive worldwide marketing of the free-to-play browser game, Lula Online. Running effective performance marketing campaigns for the humorous F2P game since last December, crobo has begun establishing a track record of drawing new valuable users to the game. The company’s games know-how and the quality of the generated traffic convinced the makers of "Lula Online" to now rely on crobo’s services exclusively.
Lula Online GmbH has owned the rights to "Lula Online" since 2012 and is in charge of product management, game design and marketing. Responsibility for the game’s development lies with the Slovakian game studio, Games Distillery. crobo provides worldwide user acquisition support for "Lula Online" and has played a key role in putting the F2P title on the road to success.
Mike Adler, CEO of Lula Online GmbH, is pleased with the cooperation agreement: "Life is too short for bad partnerships, and that is why we have decided to team up with crobo. Professional account management and top-notch traffic with an excellent return on investment are instrumental to making ‘Lula Online’ a success."
The players’ objective in "Lula Online" is to build their own adult entertainment business empire. The F2P online game reactivates the "Lula" brand, a name that gamers are aready familiar with since the game's previous incarnations sold more than two million copies. The reinterpretation treads the same bawdy path as its predecessor and serves up frisky entertainment illustrated with erotic comics – a concept that strikes a chord with players of all nationalities.
crobo’s cooperation with Lula Online GmbH and all other game publishers always focuses on generating the greatest possible return on investment for advertisers by attracting paying gamers within the respective target audiences of the marketed online and mobile games. Furthermore, crobo’s in-house SEM specialists not only handle the distribution of advertising for mobile and online games through the company’s own advertising network, but also provide consulting and support services to F2P game publishers to ensure optimal implementation of SEM campaigns.
About crobo GmbH
crobo, located in Berlin, Germany, is devoted to performance marketing for mobile and online games since being founded in 2012. The focus of the 50-person team, led by Matthias Lesch, Michael Pietsch and Orietta Mendez, is to provide the highest possible number of valuable gamers for any given online game. Online game publishers profit as a customer of crobo, thanks to the diverse and expansive portfolio of media partners, which offer countless channels to drive users to games. The company’s proprietary technology, known as crobo intelligence, automates and optimizes the business processes for both publishers and advertisers alike. Transparency is key to crobo's success and with the reporting tools in the technology suite, the success of a campaign can be seen and tracked at any time. With over 1,500 campaigns in 170 countries, crobo uses its know-how to distribute its inventory around the world and is one of the leading platforms for games performance marketing, in both the mobile and online markets.
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