Hamburg, March 17, 2014 – As of today, players of Farmerama, the online farm simulator game developed by Bigpoint, might be hit by a sudden heat wave. More than 50 million farmers could be shocked to see their once blue rivers go brown and lush fields turn to plots of dust.
Just in time for the United Nations' World Water Day, Farmerama is challenging their farmers to feel debilitating drought and become aware of the water problems facing the world. From March 17 to March 30, the Farmerama Charity Wells item shows how green fields turn to arid regions and how to make them bloom again– in the game as well as in the real world.
"Water shortage is one of the most serious issues we, as a species, are facing today. It is mind boggling that as of today there are still 800 million people on the planet who do not have access to clean water, that is one in nine people in our world. Over the last few years charity:water has done an incredible job at bringing clean water to over 2.5 million people who previously never had such access, but they need more support. This is why, for the occasion of World Water Day, Bigpoint and the Farmerama team have decided to create a special event in the game to raise awareness on water shortage, invite our players to contribute to charity: water’s cause and reverse all profit generated by Bigpoint for the occasion to charity:water”, says Khaled Helioui, CEO of Bigpoint, who personally supports charity: water.
The Farmerama Charity Wells campaign is designed to leverage the online environment to benefit the real world: It does not only water online fields which have suddenly dried up, but the profits from the sale of the item also go to the non-profit organization “charity: water” to be invested in well projects in Kenya. Whilst this event will contribute significantly to such a worthwhile cause regardless of the amount raised, if the project reaches the sum of 20,000 USD by the end of March 30, Farmerama players will have generated enough of a donation to sponsor the construction of an entire well to serve the Tana River County, bringing fresh, clean water to 500 people every day.
The internationally recognized organization “charity: water” ensures that all profits made from the online sales of the Farmerama charity item as well as 100% of all donations made via the Farmerama Charity Wells microsite (my.charitywater.org/farmeramacharitywells) go directly to specific well projects in Kenya.
Farmerama’s community has a track record of engaging in charitable projects, having at one time participated in a viral campaign launched for UN Water (a UN body responsible for World Water Day) as well as the Pro7 Green Seven week, events with Oxfam, Plant for the Planet and many more.
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