Hong Kong - March 11, 2014 - This year's Localization Summit at the Game Developers Conference (GDC) will include an inside view on localizing Chinese games for a global market, presented by Shaun Newcomer, Vice President of Reality Squared Games (R2Games) and founder of the company's localization department.
The talk will focus not only on the linguistic aspects of localization, but challenges faced in dealing with different priorities put into Chinese-developed games, where the primary emphasis is traditionally placed on monetization. Newcomer will discuss changes made to monetization features, content and UI/UX aspects to better appeal to a Western audience.
For those interested in attending, the session's details are as follows:
About the GDC Localization Summit
The game Localization Summit at GDC is supported and organized by the IGDA Game Localization SIG, and it is aimed at helping localization professionals as well as the entire community of game developers and publishers understand how to plan and execute game localization and culturalization as a part of the development cycle. Professionals from all departments and all areas of expertise are welcome to attend this full day of lectures, panels and game post-mortems.
R2Games is a global online game publisher specializing in microtransaction-based, free-to-play browser and mobile games. The company primarily works with development teams whose games appeal to wide audiences. R2Games' growing portfolio includes hits like Wartune, League of Angels, Blade Hunter, and Dragon Pals. The company manages all marketing and PR, locates distribution channels, and carries out day-to-day operations including customer support, community management, and event design/implementation.
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