Bigpoint announces the launch of Drakensang Online in Taiwan in Mandarin language. The multi-award-winning online RPG was introduced to the island in cooperation with Cube Magic Inc., the tier-one web game publisher in Taiwan.
Bigpoint is the first Western gaming company to enter a publishing cooperation with Cube Magic. With six million online gamers, the publisher has the lion's share of the Taiwanese market, which equals 26 percent of the total Taiwanese population.
Arslan Kiran, Regional Manager Asia at Bigpoint: "By launching Drakensang in Taiwan, we are following a straightforward strategy to enter key Asian markets with remarkable growth potential. For years, Cube Magic has proven its experience in the Taiwanese gaming market and is a real expert in publishing browser-based games and is the perfect partner to deliver excellent gaming content and true online entertainment to sophisticated local players."
"We are continuously seeking new high-quality online games and expect Drakensang Online quickly to become the best ARPG in the Taiwanese market." says Cube Magic Vice President Thelma Lin. "Unlike client-based games, Drakensang Online delivers seamless gameplay experiences with 'Hack and slay' features and a variety of content, but requires lower computer specifications and is free to install. We believe this action MMO is highly suited for the Taiwanese games market as it will deliver fresh experiences and brand-new feelings to Taiwanese gamers who are very enthusiastic and prefer playing player-versus-player and player-versus-enemy titles."
A dedicated marketing campaign encompasses advertisement on TV and on public transport busses, magazine ads, Internet ads, campus events and Internet café promotions. Furthermore, the locally famous singer and chairman of the Taiwan Cyber Athlete Association, Shih Wen-Pin, will support Drakensang as a celebrity endorser.
With more than 23 million registered users in over 200 countries, Drakensang Online has enjoyed a great deal of international success and it continues to attract around 700,000 new users every month.
Drakensang Online – A Success Story
Taiwan is the third key market in Asia that Bigpoint is exploring with Drakensang Online. In 2013, Drakensang was firstly launched in Korea in cooperation with the leading Korean Internet company, NHN. Shortly thereafter, the greater launch into South-East Asia followed, thanks to the cooperation with the region’s major social gaming platform, Friendster.
The award-winning Drakensang Online has received a number of trophies in the past, including both jury and people´s choice awards, among others, the MMO of the Year Award, the MMORPG Center Player Choice Awards for the Best Browser MMORPG as well as the German Computer Game Award and the German Developer Award.
Thanks to specially developed Nebula technology, Drakensang Online offers 3D graphics and retail-quality effects like no other browser game around. Its recipe for success: one-of-a-kind graphics combined with sensational game design, high-quality updates not to mention free access to further download-free software.
Since the official launch in August 2011, over 100 completely new game releases have been published in Drakensang Online, including new characters, gear and creatures. The most recent expansion update, Myrdosch, included a whole new world with over 100 quests, 150 new items and a number of diabolic monsters.
Bigpoint is a leading online game developer and publisher worldwide. Headquartered in Hamburg, Germany, Bigpoint designs high-quality games for all gamer segments published on bigpoint.com, as well as by more than 1,000 international distribution partners and media companies.
Employees from 35 countries use state-of-the-art technology to transform the industry with innovative gaming concepts, while setting international standards to fulfill the expectations of more than 340 million gamers in over 200 countries.
Every one of the 50 online games in Bigpoint´s portfolio is free-to-play and includes a customized micropayment system for each game to allow users to make micro payments to speed up their game progression.
Many of the titles have won various international prizes and audience awards, such as the MMO of the Year 2013 for Rising Cities and the Best Browser MMORPG 2012 for Drakensang Online.
In addition to its headquarters in Hamburg, Bigpoint holds a development hub in Berlin and maintains a presence throughout Europe and in the USA for distribution purposes.
For more information and press material, please visit the press area at www.bigpoint.net.
About Cube Magic
Cube Magic Inc. was established in April 2009, inspired by the emergence of the web game.
The OTC-listed company, with six million registered users specializes in web game publishing and is concurrently progressing into mobile game publishing, with business coverage in Taiwan, Hong Kong, Singapore, and Malaysia.
Cube Magic is widely recognized as the APEX web game publisher in Taiwan. www.cmwebgame.com
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