London and San Francisco – May 23, 2012 – Mind Candy, the company behind global family brand Moshi Monsters TM, and GREE, a leader in mobile social gaming, have joined forces to take Moshi Monsters TM to mobile devices worldwide. The partnership will kick off with the launch of two new Moshi Monsters mobile games on the GREE Platform, set for release in Q4 2012.
The partnership will bring Mind Candy's popular family brand Moshi Monsters to GREE's 230 million worldwide users, while introducing the GREE Platform to an active community of more than 60 million registered Moshi Monsters users globally. The partnership will also expand upon Moshi Monster's cross-continent success by delivering fully localized mobile games in multiple languages, including English, French, Italian, German, Spanish, Portuguese, Japanese, Korean, Mandarin and more.
"Our fans love tablets and smartphones so we're really excited to take our much loved characters and stories to these new platforms," said Michael Acton Smith, Founder and CEO of Mind Candy. "GREE has achieved phenomenal success and we're looking forward to working with them on these two games."
"We're really excited to work with Mind Candy to bring Moshi Monsters to our global mobile community and to the GREE Platform," said Yoshikazu Tanaka, Founder and Chief Executive Officer of GREE, Inc. " Moshi Monsters is a leader in the online industry and has built a great and loyal following. GREE is delighted to be a part of the franchise's move to mobile and believes the relationship is a great opportunity to further illustrate GREE's on-going commitment to bringing quality content for all gamers to the new platform."
GREE is dedicated to building a global social mobile gaming community for players and developers alike. The GREE Platform features unique and high-quality content bringing gamers a robust social gaming experience.
As part of its move into the mobile gaming industry Mind Candy is building an in-house team to handle mobile partnerships and the internal development of all mobile titles, including several games and apps set for release throughout 2012.
About Mind Candy
Mind Candy is a global entertainment company based in the UK with offices in Los Angeles and New York, and the creator of the successful Moshi Monsters franchise. Formed in 2004 by Internet entrepreneur Michael Acton Smith, Mind Candy is considered a pioneer for digitally based brands in the family entertainment space.
For more information visit http://www.MindCandy.com
About Moshi Monsters
With over 60 million registered users in 150 territories worldwide, Moshi Monsters - the online world of adoptable pet monsters, is a global phenomenon. Within the Moshi Monsters online world, players choose from one of six virtual pet monsters to create, name and nurture. Once their pet has been customized, players navigate their way around Monstro City, taking the daily puzzle challenge to earn "Rox" (virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off artwork, reading stories and communicating with friends in a safe environment.
Following its huge online success, Moshi Monsters is expanding beyond the computer screen with an array of physical products, including best-selling toys; the #1-selling kids magazine in the UK; a best-selling Nintendo DS TM video game; a video on demand platform (Moshi TV); a music album; books; membership cards; trading cards, and much more. Total gross retail sales across all Moshi Monsters- related products exceeded $100M in 2011.
For more information visit www.MoshiMonsters.com
ABOUT GREE, Inc.
GREE is a global mobile social gaming company at the forefront of mobile technology. GREE is focused on building the world's leading mobile social gaming ecosystem for users and developers, while creating and supporting unique free-to-play game content. GREE is continuing to expand globally and its network now reaches more than 230 million users around the world. GREE has offices in Tokyo, San Francisco, London, Singapore, Seoul, Beijing, and Amsterdam.
For more information about GREE, please visit www.gree-corp.com
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