Today publisher Bigpoint announced their partnership with Warner Bro. Consumer Products to bring the iconic Looney Tunes characters to Farmerama, their popular free-to-play online farm game, for a limited time.

The loveable Looney Tunes gang is back on tour with all of your favorites – Bugs Bunny, Speedy Gonzales, Roadrunner, Tweety and Sylvester the cat for a special in-game event.

Details:

• From late March through June 30th, the Looney Tunes will be hanging around Farmerama, giving farmers the chance to participate in "Rent the Looney Tunes." Players will have the opportunity to hire their favorite characters, during which the Looney Tunes are not just guests on your farm, but are also bringing special daily gifts.
• The upcoming Easter event will also be decked out in Looney Tunes flair.
• These two events mark the beginning of a collaboration set to continue to excite farmers through Summer 2012.

Bruno Schwobthaler, Senior Vice President of Sales & Business Development, Warner Bros. Consumer Products EMEA, has said, "Farmerama is a one-of-a-kind game that can look back on an impressive string of successes. For this reason, Farmerama is the perfect online game for our Looney Tunes, which will bring a combination of charm and energy to the game and will cause quite the stir on the farm. We are excited about the partnership with Bigpoint and fans can look forward to many a special game highlights."

Phillip Reisberger, Bigpoint's Chief Revenue Officer, added, "The Looney Tunes are one of the most successful and recognizable brands in the world, and we are extremely excited to be able to welcome them to Farmerama, as this announcement is sure to delight our more than 38 million players around the world."