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Gaikai Heads Into Live Testing With EA: Play Video Games in Browser

Gaikai has launched a beta test of its game streaming service that allows gamers to play high-quality video games in a browser. The first games available are titles such as Dead Space 2 from Electronic Arts and they show that Gaikai has followed through on its promise to market games to people who want instant gratification.

The demo shows that you can play heavy-duty games on a computer where you haven't installed the games. This cloud-based gaming system, where the games are stored and executed on remote servers, offers a new way to both play and promote games. You can try out a demo of a game using only your web browser - without downloading the game to your computer - and play it in your browser window. If you want it, Gaikai gives you a way to instantly buy it. This instant demo could reduce the friction that stops players from making impulse purchase on the web and it could thus boost sales of titles for game publishers.

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