How Zynga Modifies FarmVille for the iPhone

Date: Jun 28 2010 05:55:32 Source:
KeyWord: Zynga, FarmVille, iPhone, Facebook
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We have reported that FarmVille has gone live on the iPhone. The release is notable because few social game developers have released their games for mobile devices; FarmVille's developer Zynga, notably, has focused almost entirely on the web since giving up on releasing iPhone versions in the middle of last year.

Are there any differences between these two versions on Facebook and on iPhone?

They're just fairly subtle. Other social game developers, though, should be watching carefully to see what Zynga has done with the iPhone's more limited screen real estate. We set the two versions side by side to get a better look:

FarmVille
Facebook Version vs iPhone Version

There is one major, immediately noticeable change: the farmer character has been removed entirely. This makes sense, given the larger potential for mistakes when using a finger to navigate the game UI. In general, the game is more difficult to use on the iPhone versus using a mouse.

No moving, animated farmer also means less data to load, a point that we'll return to below.
Another extremely noticeable change is that the empty field in the iPhone version is much more textured than the web version. The new grass ends up looking more like an overgrown meadow than the manicured golf course of FarmVille on Facebook, but it also helps distinguish what you're looking at on the smaller screen.

Moving on to UI elements, the iPhone version has removed more than it has added. Gone are the sound options; the player can simply change the volume on their iPhone. The currency and point bars remain, but Zynga has moved the "Add Coins & Cash" element, and replaced the player's name box with a logo in the upper right hand corner that leads to Zynga's older iPhone titles. Other elements on the side have been removed.

At the bottom of the screen, the cutting got even more intense. The friend bar doesn't automatically load - it instead scrolls out from the icon on the bottom left. On the bottom right, the various tools, the market, sharing buttons, options and the option to buy virtual currency have all been compressed into a single box, while gifting gets its own box.

That's mostly it, for the main screen. Other features have visibly changed, like the animal animations, seem as good or better on the iPhone version as compared to the web version.

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