Social games have exploded on Facebook's developer platform in the past few years, because they successfully combine social interactions and the virtual goods revenue model. Some social network rivals have followed suit by launching their own platforms for social game developers, with MySpace having the most success to date. And lately, service providers like Heyzap and Mochi Media have tried to make it easier for smaller sites to integrate social games by offering what amounts to their own platform layer.
Now, Viximo is quite logically trying its hand in this area, too.
The company already provides virtual economy services to help other web sites monetize virtual goods. Its new social gaming distribution service, called the Viximo Platform, promises developers a single implementation that will get their games working across all of its participating partners. Developers who have signed up already include Frosmo, IGG, Mob Science, Playtaki and Synapse Games. The total possible user base for the platform is 60 million users, according to the company, and includes partners like BlackPlanet, Multiply and Quepasa.
One conceptual catch, of course, is that the base value of social games comes from the existing social graph and communication channels available on a host site (otherwise, "social games" aren't much different from casual games). There's also the matter of how revenue is shared. While some larger developers, notably Zynga, have worked out their own distribution partnerships on other sites, Facebook's sheer size and high engagement numbers continue to make it the focus for developers.
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