China’s Growing Addiction: Online Farming Games
KeyWord: Online Farming Games, Happy Farm, Facebook
A new agrarian revolution has occured in China, but only in the virtual worlds of social games. Social farm games now dominate all major Chinese social networking sites — RenRen (formerly Xiaonei), Kaixin001, 51.com, and QQ’s QZone. The May launch and 2H 2009 adoption of QQ Farm — a version of China’s already popular Happy Farm game built to run on Tencent’s estimated 228 million active-user QZone platform — may very well have transformed China into the leading country of online farmers.
According to Five Minutes, Shanghai-based game developer of the first and largest social farm game, Happy Farm has now surpassed 23 million daily active users (DAU) across QZone, RenRen, and 51.com.The DAU count is the total number of users who log in during a 24-hour period. After Happy Farm’s late 2008 launch on RenRen, social network Kaixin001 copied it and other popular social games which powered Kaixin001’s network growth to 40-plus million total users (mid July 2009).
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